10 Things you Didn’t Know About the Seuic AUTOID9 Android Handheld
Seuic AUTOID9 Android Handheld Terminal is a classic high performance in premise Android PDA that is used in various industries. The design is based on backlit physical keys and a touch screen which is practical comfortable and easy to operate. AUTOID9 can fully meet the requirements of industrial and warehousing installations for stability and durability.
MobileWorxs add Seuic Android Handheld to Portfolio
When an enterprise has numerous mission-critical handheld devices deployed across their operation and a technology refresh is needed a change over strategy is key to a successful roll-out of the new devices so as not to cause disruptions in the supply chain. It is also important to ensure that mobile workers are familiar with the new technology and that any new software apps are thoroughly tested.
Many companies are considering replacing their aging Microsoft PDA based devices and migrating to Android across their supply chains before the Windows Mobile OS end of life deadline at the end of 2019. MobileWorxs have added the Seuic Rugged Android Handheld and Tablet range to the product portfolio to give users a viable replacement option that combines affordability, quality and reliability Seuic will be incorporated into our sales support and workshop capabilities.
China has the world’s largest manufacturing, e-commerce and logistics industries, and is also the largest market for barcode and RFID mobile computers. Seuic has high sales volume across 25 countries. As a result, we can benefit from the cost advantages of Seuic’s scalable production and help our users be more productive in their supply chain.
MobileWorxs will initially focus on three products with more to come soon. These include the Seuic Cruise 1, which is a rugged smartphone suitable for field service, delivery and store operations. The Autoid 9, a rugged key-based PDA, will be a great drop-in replacement for legacy Windows mobile users in the general, as well as logistics and manufacturing industries. The Autoid Pad is a small tablet with a horizontal focus across many industry sectors.
Get in touch to see how we can assist by doing an audit of your Windows Mobile assets and preparing an easy-to-adopt Android migration path that is affordable to deploy across the entire supply chain.
Why Not All The Rugged Android Devices Will Survive
Looking at the plethora of me too rugged Android devices launched in 2014 reminds me of the early days of the PC industry.
For you younger readers this was a time when a company called IBM invented a device called a personal computer with some help from a chap called Bill Gates.
In the early days IBM was the only manufacturer but they were soon joined by Compaq Dell and others who created a clone market of product that was literally described as “IBM compatible”
Then came a deluge of “manufacturers” joining the fray. In the UK companies like ApricotTiny Time EveshamPackard Bell and a very long list of others were all very active. They focused on shifting product in an attempt to grow very quickly whilst stealing market share from the major players.
They discovered that using price as the major differentiator meant that profitable growth was elusive. This was not a great place to be especially when trying to sell to a fickle public through the medium of retail.
Over a period of time these companies consolidated tried to re-invent themselves or disappeared altogether.
Lessons for Enterprise Mobility?
Traditionally our niche handheld market has been dominated by hardware and apps optimised to run on one operating platform – Windows Mobile.
What has surprised many is the speed at which smartphone users have abandoned previously held truths. The demise of Backberry and Nokia has serious lessons for the box shifters in the enterprise space. We have seen huge movement over the last 18 months from users asking for systems to be deployed on Android or iOS. Motivations include being able to access a different buying economic a much broader range of product and to open the door for BYOD. The killer being once people stop developing on your platform look out.
Many buyers are now used to the norm of a 24 month contract and replacement cycle for mobile devices. So a traditional high initial price with 5 year TCO and multi year repair cycle just does not suit them.
Innovate and Keep up or its Curtains
Tim Cook Apple CEO said earlier this year that he did not see the market for high end smartphones becoming saturated any time soon. That makes sense for him as Apple is the aspirational brand. So like BMW Dyson and John Lewis it does not need to compete just on price.
The same is broadly true in the Enterprise sector where super size major clients having a relationship with a scale vendor makes a lot of sense. But in these cases the manufacturer will only stay competitive by continuing to eliminate channel content and reducing margin to compete with all the alternatives.
So for manufacturers with a history in Enterprise Mobility introducing rugged Android devices is a great idea, right? ….
….sort of, Recent history would lead us to conclude that not all these vendors brands and products will prove innovative enough to survive the onslaught of low cost brands from China. Trying to remain profitable in their current form may lead to another flurry of reorganization and M&A.
Why this is different
Once all the rugged Android clones and new entrants have beaten each other up on price for long enough we are likely to end up with a small number of main players. The others will struggle and find they lack the fire power to survive at the high end whilst carrying costs that are too high to re-cast themselves as a a low cost vendor.
The twist may well be that over a period of 2-4 years the dominant vendors may not be the companies or brands we are used to being on top of the Enterprise Mobility sector. They are likely to include brands we currently think of as “consumer” or do not even know yet.
The advent of Android as the OS of choice and the changing nature of procurement and app design are real game changers which may well leave some our largest well known plaqyers scrambling to adapt.
Get in touch to book a webinar or visit to see how we can help you make the most of your enterprise mobility project on Android.
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